Captain’s log, stardate 20210731
A Rolex has a face and it has hands and it has a crown.
It does not have a value.
The face, hands, and crown are properties of the object (i.e., they are objective).
The value of the object is a perception in the mind of a subject who is considering the object (i.e. it is subjective).
If you asked a hundred people how many faces a particular Rolex had, everyone would give the same answer.
If you asked a hundred people the maximum amount of money they would pay for a particular Rolex, you’d get a hundred different answers.
What you do is worth a different amount of money to everyone who encounters it.
Understanding this deeply is a precondition to effectively value pricing your work.
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