July 17, 2021

Shelf Life

Somehow I stumbled across an interview that I did back in 2017 with Software Engineering Radio for IEEE.

The subject matter was something from my “previous life” when I was doing mobile strategy consulting.

I was kind of curious what I had to say back then so I actually listened to the whole interview.

Here are my two major takeaways:

  1. I really REALLY knew what the heck I was talking about. I was NOT bullshiting at all. I knew the complexities of the environment, and I had an extremely evolved take on how to apply it to different situations for different types of clients.
  2. Just four years later, ALMOST NONE OF IT MATTERS! 😕

Here’s the thing...

When you’re picking an area of expertise, try to avoid topics that have a version number.

It’s fun to think about what might be different in ten years, but it’s much more useful to think about what will be the same.



Enjoy this message? Here are more things you might like:

Group Coaching with Jonathan - Live group video Q&A sessions every other week, instant access to years of previous sessions, and a dedicated Slack for group discussion.

Hourly Billing Is Nuts - Essays On The Insanity Of Trading Time For Money