Captain’s log, stardate 20210623

The Expertise Fork

Once you have put in the time and have started to become an expert at doing what you do, you will probably start to feel like you should be making more money.

Two common ways to accomplish this are:

Keep doing what you’ve always been doing, and raise your prices, or
Increase your altitude of involvement, and raise your prices, and work fewer hours.

Which path would you rather follow?

Yours,

—J