Captain’s log, stardate 20210621

People are the problem

People are at the heart of every problem you care about.

Here’s why...

A problem is a thing that exists only in a human mind.

Problems do not exist “out there” in “reality”.

Don’t believe me?

Okay, then...

Why don’t you care about global warming on Venus?

It’s literally 880 degrees Fahrenheit on Venus because of greenhouse gases in the atmosphere.

But you don’t care about global warming on Venus because it’s not a problem there.

And why isn’t it a problem?

Because there aren’t any people on Venus.

Here’s the thing...

You can’t really solve a problem in the abstract. You can only solve a problem for a person.

Once you truly understand this, you can start setting your prices based on the perceived value of the solution in the person’s mind.

Until then, you’re just making stuff up.

Yours,

—J

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