June 12, 2021

Outrageous Prices, MORE reader feedback

Fellow list member Michael McCrone replied to my last message with a great point about the flip side of outrageous prices (shared with permission):

Sometimes bad prices can be outrageous to people too. An old boss of mine offered a well funded client a discount and they seemed insulted that they were offered one. He thought the price was outrageous but for the wrong reasons.

Yes! Great point.

Not everyone wants a discount!

In fact, your ideal buyers might very well be insulted if you offer them one.

Yours,

—J