March 13, 2021

Success story from reader Jan Brady

Fellow list member Jan Brady wrote in to share her success with my 5-page proposal template (shared with permission, name changed by request):

Dear Jonathan,

I’d previously heard about your proposal style in one of your webinars. Yesterday I used your template to send a proposal to a new client. Today they replied, picking the highest-priced option 3! And no complaints about paying up front. I’m definitely going to use this model every time from now on. Thanks so much!

Yours sincerely,

Jan B

Congrats to Jan!

If you think clients always want the cheapest option or that they would never pay 100% up-front, Jan is living proof that you’re wrong.

Hopefully you’ll give my template a try next time you have a proposal to write.

Yours,

—J

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