February 13, 2024
Is your website down?
If I told you that your website was down, you would probably rush to get it back up, right?
Of course, you would!
Why?
Because every minute that it was down, you’d be losing out on consulting leads or email subscribers or product sales.
Oh, wait...
What’s that you say?
Your site ISN’T bringing you any leads?
And it ISN’T capturing subscribers?
And it ISN’T selling products?
Are you sure it isn’t down?
Here’s the thing...
Your website is not a resume.
It’s a sales and marketing tool.
As such, it should be bringing you leads or capturing subscribers or selling products.
If it’s not doing that, it’s broken.
Yours,
—J