Captain’s log, stardate 20210211
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“How can I produce content on a regular basis without compromising quality?” and more...
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
- How to efficiently produce content on a regular basis
- How to price a webinar vs an online workshop
- How much expertise to share for free
- How to potentially recover a lost deal
- How to attract strategic buyers with technical content
- How to structure a classic free email course
- How to think about value pricing a revenue increase
- How to position your paid workshops against others free webinars
Plus, we also did a 20 minute teardown of a new home page.
Here are some of the questions I answered today:
I’m really struggling with efficiently producing regular content (blog/LinkedIn posts, newsletters, etc). What seems to slow me down is the pressure I put on myself to write things well and concisely (I’m pretty verbose). Do you have any tips on how to the process more efficient? What’s your take on quality vs. quantity? (timestamp: 1m 26s)
How would you recommend pricing low-touch webinars and workshops (those that are fairly templatized)? Looking at offerings on the market in my field (innovation/design), I’ve seen things priced anywhere from $20 to $100 for individual sessions lasting 1-2 hours. The upsell opportunity would be coaching, larger-scale professional training/facilitation and strategic advisory. (timestamp: 14m 46s)
In “Win Without Pitching”, Blair is adamant about not giving away consulting for free. I’ve heard you talk about giving stuff away to the internet as a marketing technique. Can you talk about how you think about this? Is it simply a matter of not giving free consulting to an individual client? Or do you differ from Blair in your approach? (timestamp: 23m 7s)
Tried value pricing deal for company that is losing thousands per day due to bad website. My pricing was 24k to just fix their problem. (Couldn’t get them to endorse other options that could have gone into calculating a variety of pricing options unfortunately.) After ghosting for a few weeks and a couple of prodding emails they finally got back to me and said “Currently, we cannot justify spending that amount of money on enhancements/improvements.” Should I bother trying to make something work? (timestamp: 29m 50s)
Should I invest time in creating technical e-books and technical course offerings when what I really want to do is start moving away from (only) being the technical advisor to more of the strategic advisor? (timestamp: 43m 41s)
I decided to create an email course to teach PPC marketeers how to get started with Google Ads Scripts to automate some of the tedious tasks. The goal would be to funnel them into some of my paid services. I have never created an email course before. What mistakes have you maid that you could help me avoid? (timestamp: 50m 12s)
I posted a question in the slack channel regarding figuring out the value for a Shopify e-commerce website. I do not own the relationship with the client but being hired as a design/dev implementation partner. They currently make $100k in e-commerce but want to make 5M in 2 years. What do you think the project value would be for this? (timestamp: 58m 3s)
Have you seen daily emails work for tech heavy content? Like from a developer doing mostly tech tutorials and paid dev courses etc. (timestamp: 65m 55s)
I routinely do workshops for $99-149 price. Recently others in the field are doing lots of free webinars. Of course they advertise their products during webinars, whereas I scrupulously do not, and my workshops are hard-core instruction. I’m wondering though if I should record a few short videos for YouTube that include some of my workshop content, as a contrast to the freebies out there? (timestamp: 68m 16s)
I redid our website after TPS5 and I think I’m ready for a tear down (timestamp: 69m 56s)
(If you’re curious, you can review the entire list of past questions here)
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