Captain’s log, stardate 20210111
Ever wind up wondering what you were thinking after saying “yes” to something that turned out to be a complete distraction from your business? This week on TBOA, Rochelle and I talk about how to tell the difference between distraction and opportunity—BEFORE you say yes.
LISTEN NOW »
The role of your strategy in deciding whether something is a distraction or an opportunity.
Why it’s worth your time to determine the motivation and mindset behind the people approaching you with ideas.
Aligning your goals with the ongoing decisions you need to make to keep delivering and funding your mission.
When saying yes to distractions becomes a form of procrastination (and how to kick the habit).
Knowing what’s a good use of your time and convincing yourself to stick to your own rules.
“At the end of the day, strategy is the litmus test that would separate distraction and opportunity.”—JS
“If you feel like someone is sweet-talking you... look to their materials—their website, social media handles—and get a sense of whether they’re me-focused or other-focused.”—RM
“If it can’t fail, it’s not a strategy.”—JS
“You have to decide what you’re going to get out of this so you’ll know if it’s a distraction or an opportunity.”—RM
“You have a goal, you decide how you’re gonna get there—and if you change how you’re gonna get there, then you’re making a strategic change and that should be a big deal.”—JS
“You have to allow yourself the ability to stick to your path.”—RM
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Has TBOA helped you in your journey to authority? If so, please rate and review the show in iTunes. Doing so helps folks like you find the show, and it helps us book more big name guests like Seth Godin, Jill Konrath, Joe Pine, and more.
Enjoy this message? Here are more things you might like:
Hourly Billing Is Nuts - Essays On The Insanity Of Trading Time For Money
The Freelancer’s Roadmap - Transform Yourself From Commodity Freelancer To In-Demand Consultant
How To Build Your First Productized Service - A Step-By-Step Guide For Independent Professionals Who Want More Clients Without More Selling
Learn Your Lines - What To Say When Clients Put You On The Spot
Pigeonhole Yourself - Transform Your Marketing From Soggy To Solid With These Real-World Examples