Captain’s log, stardate 20210105

Email by a mile

Brendan Hufford asked on Twitter:

If you had to invest in ONE marketing channel for 2021, what would it be?

We got into a quick conversation about it that I think you’ll find useful.

Here’s the whole thread:


@BrendanHufford

If you had to invest in ONE marketing channel for 2021, what would it be?


@jonathanstark

Email, by a mile. Nothing else is close.


@BrendanHufford

What channel to build email?


@jonathanstark

Not sure what you mean... can you clarify?


@BrendanHufford

How do you build email?


@jonathanstark

Most effective way I’ve found is:

  1. Write a free 5-day email course
  2. Tell people about it
  3. If nobody signs up, write a better one

@BrendanHufford

Tell me more about number 2. If you were doing all in to tell people via one marketing channel, what would that be? Social? Search? Paid ads?


@jonathanstark

I’d go wherever my target readers were already hanging out. Could be a Slack community, a subreddit, a Facebook group, a Twitter hashtag, a LinkedIn group, a listserv, the reviews on an Amazon product listing, etc


@BrendanHufford

Gotcha! So more looking at private communities, watering holes, etc. versus larger channels.


@jonathanstark

Yes. Pick a niche market, find their watering holes, be super helpful there. If it’s appropriate, share a link to your email course opt-in form. If it’s not appropriate to share explicitly, link to it in your bio for the platform.


If you have any question about this thread, just hit reply and ask away!

Yours,

—J

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