Captain’s log, stardate 20210105
Brendan Hufford asked on Twitter:
If you had to invest in ONE marketing channel for 2021, what would it be?
We got into a quick conversation about it that I think you’ll find useful.
Here’s the whole thread:
If you had to invest in ONE marketing channel for 2021, what would it be?
Email, by a mile. Nothing else is close.
What channel to build email?
Not sure what you mean... can you clarify?
How do you build email?
Most effective way I’ve found is:
- Write a free 5-day email course
- Tell people about it
- If nobody signs up, write a better one
Tell me more about number 2. If you were doing all in to tell people via one marketing channel, what would that be? Social? Search? Paid ads?
I’d go wherever my target readers were already hanging out. Could be a Slack community, a subreddit, a Facebook group, a Twitter hashtag, a LinkedIn group, a listserv, the reviews on an Amazon product listing, etc
Gotcha! So more looking at private communities, watering holes, etc. versus larger channels.
Yes. Pick a niche market, find their watering holes, be super helpful there. If it’s appropriate, share a link to your email course opt-in form. If it’s not appropriate to share explicitly, link to it in your bio for the platform.
If you have any question about this thread, just hit reply and ask away!
Yours,
—J