Captain’s log, stardate 20200905

But how do I prove it?

If you had to prove that you were good at your job, how would you do it?

Sorry, but... none of these things prove that you are good at what you do.

Okay, so... what does?

The best way to prove that you’re good at what you do is to point to results that you have delivered to happy clients.

The key words here are happy and results.

If you orient your whole business around making your clients happy, then you’ll spend every sales call trying to learn exactly what results would make them happy.

Without this information, your odds of satisfying them are extremely low.

Here’s the thing...

No results leads to no satisfaction, which leads to no testimonials, which leads to no proof that you’re actually good at what you do.

Yours,

—J

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