Do you believe?

Value pricing won’t work for you if your buyer doesn’t believe that what you are offering is valuable.

This much should be obvious. But there’s someone else who needs to be convinced as well...

Value pricing won’t work for you if YOU don’t believe that what you are offering is valuable.

Here’s the thing...

Believing that you deserve to be compensated for your time doesn’t count.

You need to believe that your client will be better off after investing in your assistance.

Until you do, value pricing will remain a mystery.

Yours,

—J