Of Cogs And Keys

Cogs and keys are both carefully shaped metal objects, but they are very different.

A cog is a small part of a big machine.

A key unlocks the value that lies beyond the door.

When a cog breaks, the machine can no longer produce value.

When a key breaks, the value behind the door could be lost forever.

A cog is cheap and easy to replace.

A key is unique and closely guarded.

How much a cog is worth mostly has to do with what it’s made of and how well it’s manufactured.

How much a key is worth mostly has to do with what’s behind the door.

So...

Would you rather be a cog or a key?

Yours,

—J