Good News And Bad News

The bad news – When it comes to raising your prices, how much value you believe you’re providing to your client is irrelevant. It’s what your client believes that matters. A buyer will never agree to a price that is higher than what it’s worth to them. And what something is worth to them is totally under their control.

The good news — Raising your prices is totally under your control. You don’t need permission from anyone. You can just do it. As long as there are buyers who place higher value on what you provide than the prices you set, you will close deals.

Here’s the thing...

If your current clients aren’t willing to pay you more, the solution isn’t to try to change their minds. The solution is to attract clients who would happily pay you more.

Yours,

—J