This week on TBOA, Rochelle and I talk about how to use metrics without letting them mess with your head.
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“When your estimate is kind of far off the actual, it can be extremely demoralizing.”—JS
“Social media makes it so easy to measure someone by how many followers they have—but that’s not what matters. What matters is how does it move the needle on what you’re doing?”—RM
“You want to look for clients with more business maturity rather than less business maturity. Start-ups don’t have anything to measure—they have no numbers so there’s nothing to move.”—JS
“Look behind the surface level of metrics so that you allow them to show you how you’re doing, but also to feed you in ways that are positive.”—RM
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