Captain’s log, stardate 20200715
A long-time list member wrote in to ask for some clarification about the point of all these emails I send out.
This is totally understandable because I jump around between a lot of topics, and I very much appreciate the question (Thanks FM!)
Even though the central theme is crystal clear to me, I don't always do a great job connecting the dots between my daily musings and the core mission of this list for you.
So here it is:
The central theme of my daily mailing list is this:
TO HELP YOU STOP TRADING TIME FOR MONEY
Other ways that I sometimes articulate this central theme include:
Okay, so... where do all the individual topics come from?
There are three non-optional core competencies I see that support a service business owner who wants to stop trading time for money:
Underneath each of these competencies, there are loads of smaller tactical topics. You'll probably recognize many of them if you've been around these parts for a while:
Pricing
Positioning
Publishing
So, yeah... lots of seemingly disparate topics that support the central theme of ditching hourly billing.
Whether you're new to the list or have been reading for a while, I hope this message will help orient you to the Content Solar System that I'm dragging you around in ;-)
Yours,
—J
P.S. I wasn't planning on running another session of the 5-Day Podcast Challenge for a while, but recently I've had a number of organic inquiries about it. If you would like to launch your first podcast in a little as five days, reply to this message with YES and I'll add your name to the waiting list. As soon as there are enough people to make a solid group, I'll run another session.