Captain’s log, stardate 20200715

The Method To The Madness

A long-time list member wrote in to ask for some clarification about the point of all these emails I send out.

This is totally understandable because I jump around between a lot of topics, and I very much appreciate the question (Thanks FM!)

Even though the central theme is crystal clear to me, I don't always do a great job connecting the dots between my daily musings and the core mission of this list for you.

So here it is:

The central theme of my daily mailing list is this:


Other ways that I sometimes articulate this central theme include:

Okay, so... where do all the individual topics come from?

There are three non-optional core competencies I see that support a service business owner who wants to stop trading time for money:

  1. Pricing
  2. Positioning
  3. Publishing

Underneath each of these competencies, there are loads of smaller tactical topics. You'll probably recognize many of them if you've been around these parts for a while:




So, yeah... lots of seemingly disparate topics that support the central theme of ditching hourly billing.

Whether you're new to the list or have been reading for a while, I hope this message will help orient you to the Content Solar System that I'm dragging you around in ;-)



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