Shipping code is laborious

Sent by Jonathan Stark on July 9th, 2017

If you’re an experienced developer, there are almost certainly a bunch of things you are capable of doing for your clients that are less work, lower risk, and higher profit than coding. 

Things like:

When I suggest this to folks, they usually reject it out of hand for a variety of reasons, like:

...but the BIGGEST MOST COMMON objection is:

“BUT I LOVE CODING!!!!”

I hear you.

I’m a web dev at heart. But over a year ago, I vowed to stop coding for money.

And guess what?

I still get to code on a regular basis. I have one long term client that I still do some really cool frontend work for, I work on my own internal projects, and every so often I bang out a quick app for myself or a friend. 

I’m not suggesting you stop coding immediately and forever.

Rather, I’m suggesting that you look for opportunities to deliver value to clients in ways that don’t involve writing shipping code.

If you keep your eyes peeled, you’ll start to notice them. Over time, I betcha you’ll start to shift to those sorts of low-risk, low-labor, high-profit activities. 

(And as an added bonus, these sorts of offerings are a perfect fit for value pricing. If you’re having a hard time ditching hourly for your dev work, spin up a few of these to get your feet wet with value pricing.)

Yours, 

—J


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