Sent by Jonathan Stark on May 13th, 2020
Think of one of your current clients.
Someone who you’re actively working with on a project.
Do you know what they want?
I’m not talking about what they asked you for in their first email.
I’m talking about what they really want to achieve from the engagement with you:
If you don’t know, then your odds of delivering what they want (i.e., satisfying them) are probably pretty low.
And if you can’t reliably satisfy your clients, well... that’s not great for business.