Captain’s log, stardate 20200511
Sent by Jonathan Stark on May 11th, 2020
This week on TBOA, Rochelle and I talk about social media. We take a deep dive into what’s different and how to be a savvy user of social media for your work.
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“If that’s where the people are…then I’m going to go flap my jaw there.”—JS
“It’s about empathy—putting yourself in the heads of your clients right now…and then adopting that tone out on social media”—RM
“Every single thing I post…I always think: what’s in it for the reader? How am I going to not waste their time?”—JS
“People are going to remember this time. They might not remember exactly what we did, but they’ll remember if we were there or just slithered away.”—RM
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