Very risky pinot

Sent by Jonathan Stark on May 4th, 2020

Would you order a bottle of wine without knowing the price first?

Imagine a waiter telling you:

“I think this wine will probably be about $75 but you never really know for sure. I’ll give you the actual amount after you’re done drinking it.”

That’d be nuts right?

Here’s the thing...

When you ask a client to approve a project based on an estimate, you’re doing the same thing as the waiter. 

Except I bet your estimates are a heck of a lot higher than $75.

Yours,

—J