Sent by Jonathan Stark on May 4th, 2020
Would you order a bottle of wine without knowing the price first?
Imagine a waiter telling you:
“I think this wine will probably be about $75 but you never really know for sure. I’ll give you the actual amount after you’re done drinking it.”
That’d be nuts right?
Here’s the thing...
When you ask a client to approve a project based on an estimate, you’re doing the same thing as the waiter.
Except I bet your estimates are a heck of a lot higher than $75.