Sent by Jonathan Stark on May 1st, 2020
Anytime you ask someone to join your mailing list or subscribe to your podcast or accept your project proposal, you’re asking for a trade.
This forces the other person to ask themselves some variation of the same question:
“What’s in it for me?”
“How will I be better off after this is over?”
“How will this improve my condition?”
Whether you’re asking for an email address, or twenty minutes of attention, or $100,000, the person on the other side of the table is making a calculation as to whether or not the trade is a good one.
To increase the number of people who are willing to trade with you, clearly state right up front what’s in it for them.