May 1, 2020

Trading Post

Anytime you ask someone to join your mailing list or subscribe to your podcast or accept your project proposal, you’re asking for a trade.

This forces the other person to ask themselves some variation of the same question:

“What’s in it for me?”

“How will I be better off after this is over?”

“How will this improve my condition?”

Whether you’re asking for an email address, or twenty minutes of attention, or $100,000, the person on the other side of the table is making a calculation as to whether or not the trade is a good one.

To increase the number of people who are willing to trade with you, clearly state right up front what’s in it for them.

Yours,

—J

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