April 2, 2020


Sent by Jonathan Stark on April 2nd, 2020

It might be hard to believe, but there are plenty of businesses that are spending (and hiring) right now. 

Sure, some businesses have laid off employees, let contractors go, and cut expenses to the bone. 

But others are moving projects forward, investing in their business, and planning for the future. 

I know this because I’m hearing it directly from people here on the list, students in my Slack rooms, and from business on social media. 

Here’s the thing...

When your cash flow is tight, it’s easy to project your financial and/or emotional circumstances onto your potential buyers.

This is a mistake to do at the best of times, so it’s always a good idea to try to maintain some self-awareness about if/when you are projecting.

What’s the antidote? 


Really listen to your clients and prospects when discussing the possibility of working together on a new initiative.