March 16, 2020
How To “Prove” Your Authority
This week on TBOA, Rochelle and I ask the question:
“How can you prove your authority?”
Talking Points
- What evidence of authority looks like
- Client testimonials
- Clients talking you up
- Social media following
- Regular speaking gigs
- Getting big guests on your podcast
- Having a published book
- Focusing on interviewees that your target audience will recognize
- Third-party validation from a trusted brand
- Building relationships with major players in your field of authority
- Being the biggest fish in your pond
Quotable Quotes
“These signposts need to be difficult or everyone would have them and it wouldn’t be proof of anything.” –JS
“I like the idea of clients talking you up.” –RM
“It’s definitely a big deal to get big guests on your podcast.” –JS
“It’s not about vanity, it’s about literally these building blocks in your authority.” –RM
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Yours,
—J