March 11, 2020
“Mission, Vision, Objective, Strategy and Tactics” podcast edition
Sent by Jonathan Stark on March 11th, 2020
A while back, you might have received from a message from me in which I tried to define the differences and interplay between five commonly misused terms:
- Mission
 - Vision
 - Objective
 - Strategy
 - Tactics
 
In response to that message, Mike Bird and Lisa Petkovsek invited me to join them as a guest on The Career Builders Podcast to have a more in depth discussion about these topics. You can check it out here:
Even though I normally talk about building a business and not career building, it turns out that there is a lot of useful overlap between the two when it comes to these high level terms.
Talking Points
- From software developer to value based pricing entrepreneur, coach & author
 - How value based pricing can help you
 - Defining Mission, Vision, Objectives, Strategy, & Tactics
 - Mission and Vision are related and similar but different - long-term
 - The difference between objectives, strategy & tactics - short or mid-term
 - Your objectives and strategy shouldn’t change much, your tactics can change often
 - Use your strategy as a compass for your tactic choices
 - The Star Wars example
 - Creating a mission and vision for your career
 - How your values play into the conversation
 - When looking for a company, find one who’s mission and vision excites you and aligns with your values
 - How to Jonathan uncovered his mission
 - Your mission will just hit you if you’re looking for it
 - It may require a major shift to get there, but there is usually a through-line
 - Step 1: figure out what you’re trying to do; this becomes your compass
 - Jeff Bezos - 3 kinds of employment: a job, a career, a calling
 - Taking a risk - you’re not going to get eaten by a tiger (probably)
 - “Do what you love and the money will follow”
 
What do you think?
If you have a chance to listen to the show and have any feedback or questions, please reply to this message and let me know :)
Yours,
—J