March 2, 2020
The V Word
Sent by Jonathan Stark on March 2nd, 2020
This week on TBOA, Rochelle and I ask the question:
“Do you have to have a vision?”
Talking Points
- Vision shame
- Where the confusion around vision comes from
- Imagining the way the world could be if your big idea comes to fruition
- How your mission relates to your vision
- The big V and the little V
- Your values
- How vision helps you filter out distraction and keep moving forward
- Changing outcomes for the future
- How to articulate a vision
- Finding the vision in the stories
- Working as if you have a vision before you have one
- What to do to uncover your vision
Quotable Quotes
“There’s shame around not having a clearly articulated vision.” –RM
“It’s your vision for the future. It’s the way the world could be if your big idea comes to fruition.” –JS
“Values is the kind of stuff that no matter what business you’re in, they’re not going to change.” –JS
“Your vision is the story you tell about where you’re going.” –RM
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Yours,
—J