Outreach vs The Why Conversation

Sent by Jonathan Stark on February 20th, 2020

When folks who regularly do outreach first learn about The Why Conversation, this question often crops up:

How do you ask the “why hire me?” question when it’s a potential client that you have reached out to first, rather than them coming to you?

Good question! Just make sure your outreach is about determining fit.

Something like, “Hey Bob! I help companies like yours increase conversions on their website traffic. Would you have 15 minutes for a quick phone call to see if working together would be a good fit?”

If they agree to hop on a call, remember that you aren’t going to launch into a sales pitch. You don’t need to persuade or convince them of anything. If fact, you should probably only talk about 10% of the time.

It’s just you interviewing them to see if they’d make a good client. 

Yours,

—J