Captain’s log, stardate 20200214

How do I attract inbound leads?

Sent by Jonathan Stark on February 14th, 2020

The high level answer to this question is:

Share your expertise every day with folks who stand to benefit from it.

Tactically, this can take dozens of different forms:

But before you start jumping into tactics, I urge you to define your business objective, and commit to a strategy for achieving it.

Once you do that, you’ll have a much clearer picture of which tactics make sense for you, and which are distractions.

Yours,

—J