Captain’s log, stardate 20200214
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How do I attract inbound leads?
Sent by Jonathan Stark on February 14th, 2020
The high level answer to this question is:
Share your expertise every day with folks who stand to benefit from it.
Tactically, this can take dozens of different forms:
- Starting a YouTube channel
- Hosting a podcast
- Running a mailing list
- Blogging
- Answering questions on social media
- Doing direct outreach
- Speaking at meetups
- Speaking at conferences
- Hosting webinars
- Writing books, ebooks, workbooks
- Launching a video course
- Starting an open source project
- Launching a community
- etc etc etc
But before you start jumping into tactics, I urge you to define your business objective, and commit to a strategy for achieving it.
Once you do that, you’ll have a much clearer picture of which tactics make sense for you, and which are distractions.
Yours,
—J