Sent by Jonathan Stark on January 20th, 2020
This week on TBOA, Rochelle and I are joined by positioning expert April Dunford, author of Obviously Awesome, to answer the question:
How should I position my products and services?
Here’s the link to the the show:
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And here’s a link to an automated transcript:
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“There’s branding and there’s positioning. Those two things are totally separate, and in fact, you need to have your positioning sorted out first, before you decide what your branding should be.” -AD
“Now I think there’s more of an awareness around positioning.” -AD
“Now, I’m booked up 3-4 months in advance, my rates are way higher, I work way less, and my clients are way happier, because I only promise to do this one very narrow thing, but it’s a super valuable thing, and if you’ve got this problem, who else you gonna call?” -AD
“If you’re going to make that investment in doing marketing, there should be a call to action in there.” -AD
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