January 10, 2020

What if it’s not good?

Sent by Jonathan Stark on January 10th, 2020

One of the new students in my group coaching program asked a question that I know a lot of people struggle with:

“Does anyone here struggle with confidence that you can generate good content?” 

The dangerous word here is “good”. 

You don’t need to create GOOD content, you need to create USEFUL content. 

The quickest way to gain confidence that your content is useful is to Answer Bomb folks in your target market. 


Writing regularly is probably the single most important thing you can do to set yourself apart from your competitors, attract better clients, and justify premium prices. 

Don’t avoid writing because you’re afraid it won’t be “good”, whatever that means. Just go out and write things that help people and you’ll be fine.