January 6, 2020

Free sushi

Sent by Jonathan Stark on January 6th, 2020

Would you be excited to eat free sushi?

Would you gladly choose the free eye surgery?

Would you trust your baby to a nanny who worked for free?

I think most people would say no. When something big is at risk, buyers don’t typically choose the cheapest option. They WANT to spend more to mitigate the perceived risk. 


Of all the possible types of business that you could work with, which are the ones facing the greatest risks?