When Your Niche Turns Into A Rut

Sent by Jonathan Stark on November 12th, 2019

This week on TBOA, Rochelle and I ask the question:

“What can you do when your niche turns into a rut?”

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Talking Points

Quotable Quotes

“A rut is not necessarily a bad thing. Being STUCK in a rut is the problem.” –JS

“It may be that your niche is still too broad.” –RM

“The niche isn’t just who you’re serving and what industry it’s in. It’s all those other things that are how you uniquely bring yourself to market with your audience.” –RM

“I’m against time sheets. I’m not necessarily against time tracking.” –JS

“The engagement will not last forever. You don’t want it to. That would mean you’re not growing.” –JS

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Yours,

—J