October 13, 2019
Seth Godin - The Generosity of Authority
Sent by Jonathan Stark on October 14th, 2019
Rochelle and I were joined by legendary marketer Seth Godin to record our 100th episode of TBOA. W00t!
Seth dropped a half dozen knowledge bombs that I’ve never heard him share before. It was amazing. I learned a lot and I think you will, too:
NOTE: If you prefer reading to listening, there’s a full transcript there as well.
Talking Points
- What “authority” means to Seth
- The first things that Seth thinks of when it comes to funding a mission
- Two different games
- Writing every day
- Levels of freelancing
- Imposter syndrome
- Podcasting
- Akimbo workshops
- Comfort zone vs. safety zone
- Publishing
- Word of mouth
- Writing a book
- Finding your alignment
- Making a decision
Quotable Quotes
“The more they charge, the more authority they actually get.” –SG
“If you win the game to be the most generous, then you earn the privilege in the area where you seek to have authority, to exchange status.” –SG
“If you’re not feeling like an imposter, I would argue, you’re not working hard enough.” –SG
“If you think your secret is what people are paying for, you’re crazy.” —SG
Related Links
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Yours,
—J