Sent by Jonathan Stark on October 13th, 2019
Much to my childrens’ dismay, no amount of hard work and determination will allow you to have two birthdays in one year.
You can’t optimize, systematize, or leverage your way to twice as many cakes and parties and presents.
By definition, it takes a year to get from one birthday to the next.
Here’s the thing...
It’s the same with hourly billing.
When you sell an hour, no amount of optimization, systemization, or efficiency will allow you to deliver it any faster.
By definition, it takes an hour to execute an hour’s worth of work.
In fact, the more efficient you are, the less you get paid.
That’s obviously nuts, right?