September 22, 2019
Staying Solo
Sent by Jonathan Stark on September 23rd, 2019
This week on TBOA, Rochelle and I ask the question:
“Is staying solo the right choice for you?”
Talking Points
- The difference between “small” and “not a lot of employees”
- The advantages of staying solo
- Being able to be very specific
- Building alliances
- Ways to address David and Goliath matchups
- When you’re a solo act, your clients always get to deal with the number one person
- What soloists need to watch out for
- Whale clients
- Why you need to always be marketing
- Learning how to say a really firm no
Quotable Quotes
“One of the advantages of staying small is that you can compete with those big players by going super, super specific.” –JS
“Big firms are made up of individual people, and those individual people may refer you!” –RM
“Big firms bill by the hour, so… they like slow computers.” —JS
“Some would say ABS, always be selling, as opposed to always be closing, but I think you have to always be marketing.” –RM
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Yours,
—J