Captain’s log, stardate 20190907
Sent by Jonathan Stark on September 8th, 2019
You believe deep down that what you do is valuable.
And guess what?
If you have happy clients, then you have incontrovertible proof that what you do actually is valuable! If it wasn’t, your clients wouldn’t be happy.
If I asked you exactly why your clients value what you do, would you be able to give me a definitive answer?
Knowing the answer to this question is the doorway to increasing your income.
If you know exactly why your clients value what you do, you can set high profit prices based on what they value, instead of setting low profit prices based on how much time it will take you to do the work.