Captain’s log, stardate 20190904
Sent by Jonathan Stark on September 5th, 2019
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
Plus, we did a deep dive on the difference between expertise-based businesses and authority-based businesses, with some tips on how to transition (if you want to transition).
Here are some of the questions I answered today:
How do I find topics to create content? How do I make sure my content isn’t useless? Someone’s advice was to spend 3x creation time on promoting. If I spend 1-2 hours on a video creation. Then I need to spend 3-6 hours promoting a piece of content? Do you agree with this 3x rule? What’s your take? Finally, what would a high level weekly plan for creation + promoting content look like? (preferably with recommended time per activity) (timestamp 1m 22s)
I’m starting to work with a lead that looks almost certainly looks to become a whale client (high revenue, high % of working hours). I do have protected space in my calendar for working on my business, and I am not letting the extra revenue bloat my budget. Is there anything else I should be considering, either to maximize the benefit of a whale client, or maybe not even take them on. (timestamp 12m 9s)
Coaching: should I offer a free initial call? How should I structure my offering? [Question was too long for Crowdcast - see it on Slack] (timestamp 20m 10s)
Building on a recent TBoA episode, lay out a comprehensive plan that takes someone from expert to authority. (timestamp 34m 30s)
Is the largest part of your audience growth through content/broadcasting and I shouldn’t be overly concerned about “growing the list”? (timestamp 57m 45s)
Do you have questions like these that you’d like to get answered?
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