“What should I do if I see a whale client on the horizon?” and more...

Sent by Jonathan Stark on September 5th, 2019

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, we did a deep dive on the difference between expertise-based businesses and authority-based businesses, with some tips on how to transition (if you want to transition).

Good stuff!

Here are some of the questions I answered today:


How do I find topics to create content? How do I make sure my content isn’t useless? Someone’s advice was to spend 3x creation time on promoting. If I spend 1-2 hours on a video creation. Then I need to spend 3-6 hours promoting a piece of content? Do you agree with this 3x rule? What’s your take? Finally, what would a high level weekly plan for creation + promoting content look like? (preferably with recommended time per activity) (timestamp 1m 22s)


I’m starting to work with a lead that looks almost certainly looks to become a whale client (high revenue, high % of working hours). I do have protected space in my calendar for working on my business, and I am not letting the extra revenue bloat my budget. Is there anything else I should be considering, either to maximize the benefit of a whale client, or maybe not even take them on. (timestamp 12m 9s)


Coaching: should I offer a free initial call? How should I structure my offering? [Question was too long for Crowdcast - see it on Slack] (timestamp 20m 10s)


Building on a recent TBoA episode, lay out a comprehensive plan that takes someone from expert to authority. (timestamp 34m 30s)


Is the largest part of your audience growth through content/broadcasting and I shouldn’t be overly concerned about “growing the list”? (timestamp 57m 45s)


(If you’re curious, you can review the entire list of past questions here)

Do you have questions like these that you’d like to get answered?

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(Note that all recordings have timestamped links from each question to the spot in the video where I answer it, so you can jump right to the answers you care about without sitting through 10+ hours of video.)

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Yours,

—J