Captain’s log, stardate 20190818

The Path to Authority

Sent by Jonathan Stark on August 19th, 2019

This week on TBOA, Rochelle and I ask the question:

“Are you on the path to authority?”

Talking Points

How pricing relates to where you are on the path to authority
Different types of specialization
The line between freelancer and consultant
Consultant, or expert?
Creating and selling a process
Saying no and asking why more often
Identifying the client
Clarifying the end goal
Moving from expert or consultant to authority
Consulting as an authority
Differences in authorities in different industries
Behavioral habits of authorities
Socializing a point of view
Getting off the hamster wheel

Quotable Quotes

“If most of the time, you’re in your basement coding and you only talk to the client once a week, you’re not a consultant.” –JS

“On this particular line of the matrix, I think it’s about a really deep knowledge.” –RM

“It feels to me like the one-on-one consulting engagements that an authority would engage in would be less and less as their authority grew, because they could have a bigger impact doing something like a keynote presentation to 10,000 people.” –JS

“If you’re an authority with big corporates, you need to be seen.” –RM

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Yours,

—J