August 18, 2019
The Path to Authority
Sent by Jonathan Stark on August 19th, 2019
This week on TBOA, Rochelle and I ask the question:
“Are you on the path to authority?”
Talking Points
- How pricing relates to where you are on the path to authority
- Different types of specialization
- The line between freelancer and consultant
- Consultant, or expert?
- Creating and selling a process
- Saying no and asking why more often
- Identifying the client
- Clarifying the end goal
- Moving from expert or consultant to authority
- Consulting as an authority
- Differences in authorities in different industries
- Behavioral habits of authorities
- Socializing a point of view
- Getting off the hamster wheel
Quotable Quotes
“If most of the time, you’re in your basement coding and you only talk to the client once a week, you’re not a consultant.” –JS
“On this particular line of the matrix, I think it’s about a really deep knowledge.” –RM
“It feels to me like the one-on-one consulting engagements that an authority would engage in would be less and less as their authority grew, because they could have a bigger impact doing something like a keynote presentation to 10,000 people.” –JS
“If you’re an authority with big corporates, you need to be seen.” –RM
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Yours,
—J