The Twilight Zone

Sent by Jonathan Stark on May 27th, 2019

This week on TBOA, Rochelle and I answer the question:

How do you handle the twilight zone between when a client buys your stuff and you actually start delivering it?

LISTEN NOW -> The Twilight Zone


Talking Points

Quotable Quotes

“You’re treating that book like a product, like a service, like part of your business. It’s not something that’s separate.” –RM

“Even though I’m not winging it, I want it to feel like I’m not winging it.” –JS

“For somebody to see that you’ve laid some breadcrumbs… it’s reinforcing. It builds confidence.” –RM

“In a coaching situation, the person who’s being coached really does have to do all the heavy lifting.” –JS

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Yours,

—J