May 18, 2019
Winky on Lefsetz
The first 10 minutes of this interview with Winky Fairorth on the Bob Lefsetz podcast is a great example of someone who took a horizontal and specialized his way to an industry leading success.
There are also some great comments about building trust with influencers in the industry, and identifying/avoiding commodity aspects of a business.
Happy Sunday!
Yours,
—J