May 18, 2019

Winky on Lefsetz

Sent by Jonathan Stark on May 19th, 2019

The first 10 minutes of this interview with Winky Fairorth on the Bob Lefsetz podcast is a great example of someone who took a horizontal and specialized his way to an industry leading success. 

There are also some great comments about building trust with influencers in the industry, and identifying/avoiding commodity aspects of a business. 

Happy Sunday!