May 6, 2019
The Trusted Advisor with Charles Green
Sent by Jonathan Stark on May 6th, 2019
This week on TBOA, Rochelle and I are joined by Charles Green, legendary author of The Trusted Advisor, who shares years of wisdom about building trust with clients.
LISTEN NOW -> The Trusted Advisor with Charles Green
Seriously, this one is a MUST LISTEN. Check it out.
Talking Points
- What a trusted advisor is
- Why people in the authority space want/need to be trusted advisors
- The trust equation
- How people view women and men in terms of trust
- Most trusted profession
- How taking risks builds trust
- Strength of ego
- The trust-building process
- Cues clients give that show they feel heard
- Trust mindset
- Social media and trust building
- What Charles would change now if he could
- How the book fits with Charles’s business model
- The evolution of the products and services Charles created around the book
Quotable Quotes
“A trusted advisor is someone you feel comfortable telling your innermost as well as your outermost thoughts.” –CG
“The truth is trust doesn’t just aggregate naturally over time. It accrues in little step functions, moments when you say the right thing and somebody opens up to you.” –CG
“If you aspire to be a trusted advisor to your clients, the wrong strategy would be sitting around aggressively waiting for the phone to ring.” –CG
“We said it’s really not a data book, it’s more kind of a wisdom book.” –CG
Sharing is Caring!
If you enjoy this episode, I hope you’ll consider sharing it with a couple friends who you think might benefit from it.
Yours,
—J