April 29, 2019
Defining Your Competition
Sent by Jonathan Stark on April 29th, 2019
This time around on TBOA, Rochelle and I talk about the importance of defining your competition:
LISTEN NOW -> Defining Your Competition
Talking Points
- Why you need to define your competition
- Brand neighborhoods
- Communicating with competitors
- Being choosy about who you work with
- Empathizing with potential clients
- An authority versus the authority
- What you can learn from sales interviews
- Defining yourself as well as the competition
- Researching the competition
Quotable Quotes
“I think it’s important for authorities to understand who around you you should pay attention to.” –RM
“I find that a lot of people who I work with have a really hard time defining their unique difference.” –JS
“I don’t want to take somebody on that really should be with someone else, because it’s not going to go well.” –JS
“You’ve gotta get really clear on your special sauce.” –RM
Sharing is caring!
If you find this episode useful, we hope you’ll share it will a few friends who you think might benefit from it.
Yours,
—J