Sent by Jonathan Stark on December 11th, 2018
Here’s a question for you:
Can you measure happiness?
Most people would probably answer no to this.
But what if I asked:
Is your dog happier than usual today?
You’d almost certainly be able to answer that question.
What’s going on here?
People tend to confuse the inability to measure something exactly with the inability to measure it at all.
Detecting an improvement from a baseline over time is absolutely a measurement, and often a very useful one - even if you don’t use exact units to express the delta.
So ask yourself:
If you can answer these questions, you’ve got a solid basis for a value price.