Captain’s log, stardate 20181126

[AUDIO] Setting Expectations with guest Ben Manley

Sent by Jonathan Stark on November 28th, 2018

In today’s episode of Ditching Hourly, I’m joined by guest Ben Manley to talk about the real-world benefits of specialization and offering a productized service.

Ben is the founder of Knapsack, a web design firm that offers a laser focused productized service that allows his team to deliver beautiful websites to their clients in one day.

Ben shares his background and explains in detail how he went from a generalist design freelancer who would do anything from Photoshop comps to theater sets, to running a highly specialized web design firm that generates incredible word-of-mouth referrals.

As a past client of Ben’s, I can tell you from experience that his process is stellar and delivers a huge amount of value in a very short time. And he shares it all in this interview.

Here’s the link:

https://www.ditchinghourly.com/3aac0c1c

Talking Points

Transitioning from hourly billing to project based prices
The benefits of specializing
The importance of having a healthy margin
Designing with the client over your shoulder
How to ask for good design feedback
Capitalizing on a platform specialization
Preventing scope creep on fixed price services

Sharing is caring!

Do you know a generalist web designer who is struggling to make ends meet? Do them a solid and share this ep with them. Cheers!

Yours,

—J