Sent by Jonathan Stark on November 28th, 2018
In today’s episode of Ditching Hourly, I’m joined by guest Ben Manley to talk about the real-world benefits of specialization and offering a productized service.
Ben is the founder of Knapsack, a web design firm that offers a laser focused productized service that allows his team to deliver beautiful websites to their clients in one day.
Ben shares his background and explains in detail how he went from a generalist design freelancer who would do anything from Photoshop comps to theater sets, to running a highly specialized web design firm that generates incredible word-of-mouth referrals.
As a past client of Ben’s, I can tell you from experience that his process is stellar and delivers a huge amount of value in a very short time. And he shares it all in this interview.
Here’s the link:
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Do you know a generalist web designer who is struggling to make ends meet? Do them a solid and share this ep with them. Cheers!