“Should I build an audience first, or a product first?” and more...

Sent by Jonathan Stark on November 29th, 2018

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, I did a deep website teardown for a student who offers design and development services to Shopify store owners.

Good stuff!

Here are some of the questions I answered today:


I’m building an audience with my side hustle, with the long term goal of turning that into my core business. I don’t have a clear idea of what products I can create and sell to that audience yet, I’m just focused on delivering value for now. Do you think not having a plan about a product ladder during these early stages is ok? (my feeling is that the products will reveal themselves as I have more conversations with my audience). Or does that sound naive? (timestamp: 1m 32s)


When you write daily emails, come up with products or podcasts episodes etc., do you have one person in mind who you “speak to”? i.e. a person who is your ideal target audience? Or are you more generic i.e. speaking to an imaginary person who ticks certain boxes? (timestamp: 7m 51s)


I’m interested in potentially getting royalties from my clients’ skincare or cosmetic products. My clients are in the beauty industry, and I’m curious about the pros and cons for both parties, and how and when I would approach the convo. I want a passive income and if I’m invested that would show that I’m committed for the long haul, right? But I also don’t want to screw myself over or give off a money-hungry, selfish vibe. A previous lead wanted a similar arrangement with me, shark-tank style, but it turned out that they just didn’t have any money 🤦🏼‍♀️ so we never ended up working together anyway. Thoughts? (timestamp: 17m 0s)


(If you’re curious, you can review the entire list of past questions here)

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Yours,

—J


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