Captain’s log, stardate 20181119

[AUDIO] How to Market Yourself Without Feeling Like a Sleaze

Sent by Jonathan Stark on November 19th, 2018

This week on TBOA, Rochelle and I talk about how to find a marketing style that you feel good about.

!!! LISTEN NOW !!!

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Talking Points

A lot of people have a false impression of marketing and sales and dislike marketing and sales because of that.
Marketing is a way of making a change in the culture
It’s easier to notice bad marketing models because good marketing doesn’t feel like marketing
Marketing should help people as much as possible for free
Pushy hard-sell tactics can turn people off
If you believe you have valuable information that people should know about, you should share it
People won’t magically find you. You have to let them know you’re there
Know your audience, connect with them, and have empathy with them
Find a way to deliver value with your marketing
If you’re in a service business, you already help people. Incorporate that into your marketing
Say no to get to yes

Quotable Quotes

“Marketers are people who make change happen – in particular changes in the culture, which are very hard to make.” –JS

“In my mind, marketing is everything from how you position yourself in the market, to your overall messages, to how you reach out to a swath of your public.” –RM

“Our clients have a lot of choices, and it can be hard to find you amongst everybody else that’s in your niche.” –RM

“The more empathy you have for your audience, the more natural you’re going to be at it.” –JS

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Yours,

—J