October 28, 2018
Why pay when you can learn it for free online?
The web is incredible. If there’s something that you can’t learn to do online, I’m not sure what it is.
And yet...
In my immediately family alone, we pay for piano lessons (x2), for karate classes (x3), for parkour classes, and for personal training (aka private gym class). Dance and gymnastics are on the horizon.
We could learn every single one of these things online for free.
So why pay?
Here are a few reasons of the top of my head:
- Community
- Connection
- Accountability
- Efficiency
- Routine
- Individualized attention
- Constructive criticism
- Objective progress metrics
- Access to a trusted expert
The last one is the big one.
So here’s the thing...
Whatever your area of expertise, I’m willing to bet that there is a ton of great information on it available online for free. Don’t let this trip you up. Don’t undercut yourself by thinking:
“Why would anyone pay me for this? The information is all available online for free!”
Your ideal buyers don’t want to waste a bunch of time combing through gigabytes of information, attempting to judge what’s good and what’s not. Or what’s relevant to their situation or and what’s not. Or how to apply the theory in practice.
Your ideal buyers want an expert who they trust to guide them through whatever transition they’re facing. They don’t want to figure it out on their own for free online. They want to write a check and be done with it.
Yours,
—J