October 20, 2018

If you build it, they will come

It’s worth pointing out that the phrase “If you build it, they will come,” is from a fictional movie that has the word “dreams” right in the title.

It’s about GHOSTS, for crying out loud.

So... how did this complete fantasy somehow turn into what many people treat as common-sense business advice?

The time to check for “product/market fit” is BEFORE you spend a big chunk of your life building something. How is this not obvious?

Whether you’re thinking about writing a book or building a SaaS or pivoting your business or some other big undertaking, it’s worth getting feedback about it from potential customers before you invest loads of time and money creating it.

And if you can’t find people who are willing to give you feedback on your idea before you build it, well then... how the heck do you think you’re going to find people who are willing to give you money for it after you’re done?

Yours,

—J

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