“What do you think of paying for Ads to generate leads?” and more...

Sent by Jonathan Stark on October 4th, 2018

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, an in-depth review of a Laser-Focused Positioning Statement for a DevOps expert.

Fun! :-)

Here are some of the questions I answered today:


Do you believe that the path to thought leadership must always pass through the phase of expertise first? (timestamp: 2m 1s)


What do you think of paying for Ads to generate leads? From your own experience what generated most leads for you this year? (timestamp: 11m 57s)


What do you think about this LFPS? “I am a DevOps expert, who helps startup CEOs achieve their business goals by shipping better code faster. Unlike my competitors, I understand the needs of both business and tech.” (timestamp: 20m 4s)


I’m doing a Keynote at the local Devops Days next month “DevOps: Why the Startup CEO should care and how to convince them with numbers”. What would be a good lead magnet to have ready? (again, this jumped in my lap before I’ve done the prep for it..) (timestamp: 27m 52s)


When you’re new to pitching fixed-price expensive-problem: what makes sense as an initial project/product to a prospect who has approached you? I plan to have a product ladder ranging from the low-price-low-touch book/course, up to the very expensive done-for-you service. This prospect has approached me before I’ve thought it all through. (timestamp: 35m 3s)


(If you’re curious, you can review the entire list of past questions here)

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Yours,

—J


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