October 4, 2018

“What do you think of paying for Ads to generate leads?” and more...

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Plus, an in-depth review of a Laser-Focused Positioning Statement for a DevOps expert.

Fun! :-)

Here are some of the questions I answered today:


Do you believe that the path to thought leadership must always pass through the phase of expertise first? (timestamp: 2m 1s)


What do you think of paying for Ads to generate leads? From your own experience what generated most leads for you this year? (timestamp: 11m 57s)


What do you think about this LFPS? “I am a DevOps expert, who helps startup CEOs achieve their business goals by shipping better code faster. Unlike my competitors, I understand the needs of both business and tech.” (timestamp: 20m 4s)


I’m doing a Keynote at the local Devops Days next month “DevOps: Why the Startup CEO should care and how to convince them with numbers”. What would be a good lead magnet to have ready? (again, this jumped in my lap before I’ve done the prep for it..) (timestamp: 27m 52s)


When you’re new to pitching fixed-price expensive-problem: what makes sense as an initial project/product to a prospect who has approached you? I plan to have a product ladder ranging from the low-price-low-touch book/course, up to the very expensive done-for-you service. This prospect has approached me before I’ve thought it all through. (timestamp: 35m 3s)


(If you’re curious, you can review the entire list of past questions here)

Do you have questions like these that you’d like to get answered?

When you join your colleagues in my group coaching program, you’ll get instant access to today’s recording, all previous recordings, and all future sessions for as long as you’re a member.

(Note that all recordings have timestamped links from each question to the spot in the video where I answer it, so you can jump right to the answers you care about without sitting through 20+ hours of video.)

BONUS: Group Coaching also includes a dedicated Slack channel to facilitate discussion between sessions.

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Yours,

—J

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