September 18, 2018

Invisible Marketing

A big part of running a profitable business, is... treating it like a business. And successful business owners take marketing very seriously.

Yet most business owners I talk to act like they’re allergic to the idea of doing marketing. I hear things like “I don’t want to be spammy,” or “I would feel like a used car salesman,” or “I’ll just do good work and word will get around.”

But here’s the thing...

Think of a few brands that you love and trust and recommend.

My list includes Apple and Starbucks and Roku and Seiko and Converse and Subaru and IKEA and many more.

Now make your own list. Don’t go nuts. Just jot down a few off the top of your head.

Got your list? Good. Okay...

I’d be willing to bet that most, if not all, of the companies on your list have a Chief Marketing Officer or similar position near the very tippity top of the org chart. They probably take marketing very seriously. They might spend 7-8 figures per year on marketing. They ARE marketing to you.


Do you feel like your favorite brands are trying to pressure you or manipulate you or trick you into buying something you don’t want or need?

No, you don’t. If you did, they wouldn’t be on your list.

Of course they all are marketing their products and services. You just don’t notice it as such because they’re doing GOOD marketing.

Good marketing is invisible. The marketing you notice is the bad marketing. Which is why you think you hate marketing.

If you don’t want to feel like a used car salesman in your marketing activities, the solution is simple:

Don’t act like one.