The atmosphere of Venus

Sent by Jonathan Stark on September 15th, 2018

The funny thing about problems is that it's easy to imagine that they exist as objective realities.

Natural disasters, global warming, cheap opiates... all problems, right?

Well, yes. But only because they affect people.

Wait, what?

Consider this:

The atmosphere of Venus is 96 percent carbon dioxide. This is not a problem. It's an observable fact.

On the other hand, if the Earth's atmosphere was 96 percent carbon dioxide, it'd be a major problem.

What's the difference?

There are people on Earth.

Problems are things that happen to people. No people? No problems.

If you want to find problems that people will happily pay you to solve, start by talking to people. Not by observing facts.

Yours,

—J

P.S. This first week of The Pricing Seminar is all about finding expensive problems that clients will happily pay you to address. It's not too late for you to join over 100 peers from all types of professions who are tired of not being paid what they're worth. Registration closes Monday Sept 17 at midnight ET. Learn more »


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